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Access Email Marketing Services

Our email program drives more traffic, sign-ups, redemptions, and travel bookings than any other channel and is designed to help build awareness for your discount program, keeping it top-of-mind with members. These services are included at no extra cost to clients. You pay
nothing, and we do all the heavy lifting required to send successful email campaigns. This includes email writing, designing, coding, and sending. Our program includes welcome emails, weekly deals and travel emails, user-driven emails, and more.

Campaign Calendars

Included in our campaign toolkits, these provide a recommended schedule of how and when to use the marketing assets included in the kit. Broken down by month, week, and day, campaign calendars give you a play-by-play of how you should be marketing your discounts to maximize
campaign success.

Case Studies

Each case study explores one of our seasonal marketing campaigns, taking you through campaign objectives, results, member and client survey results, and more.

Client Resources

This is where you’ll find helpful info, launch materials, educational resources like playbooks, case studies, videos, and more. These materials will guide you through the launch process, provide details about our email marketing, and keep you informed.

CMP

The Client Marketing Portal (CMP) is a one-stop shop exclusively for Access clients. It’s a website packed with all the goodies you’ll need to launch and promote your discount program: information, tools, and a treasure trove of ready-to-use marketing assets.

Email HTML

For clients not using Access Email Marketing Services, you can grab the HTML to email your audience on your own. Each HTML file provides implementation instructions, an image of the email to show the design and what it should look like, all images used in the email, and the
subject line and preheader.

Fliers

These can be printed, used digitally for a landing page, or added as an attachment to an email. Before using fliers, make sure to customize them with your program information, so your audience knows where to go to get their savings. Most fliers allow you to add your logo, URL,
and phone number.

Info Sheets

Quick, digestible insights for a range of topics worth exploring.

Marketing Library

This is where you’ll discover a treasure trove of downloadable marketing materials like web banners, fliers, monthly merchant deals, and more that you can share with your members.

Mobile App

Your program website rolled into one convenient mobile app.

Monthly Deals

A fresh rotation of merchant deals handpicked to highlight new offers and seasonal brands each month.

Playbooks

Guidance and information for a variety of topics, including strategies for program launch success, how to utilize Access Email Marketing Services, and more.

PowerPoint Slides

Included in many of our toolkits, you can utilize these slides in your own presentations to promote your program at company town halls, during open enrollment, customer sales demonstrations, new employee orientations and more.

Quarterly Marketing Calendar

These calendars provide clients with a marketing schedule of themes and promotions for Wednesday deals emails, Friday travel emails, and client materials that will be coming out over the next three months.

Social Media Content

Usually includes images and copy that can be used on Facebook, Instagram, and other social channels to help extend the reach and awareness of your discount program offerings. Most social media images found on the CMP offer various messaging styles and can be used as is
and have room to add your logo.

Testimonials

A variety of member experiences and savings stories we’ve collected through surveys with members’ permission. These can be used in your own promotions to further strengthen and support the benefits of your discount program.

Text Message (SMS) Copy

SMS stands for Short Message Service, and is the most common form of text messaging used today. A single text message is limited to 160 characters including spaces. We provide text message copy in most of our toolkits for you to use if you have your own SMS program. This is
a great way to communicate special offers with your audience.

Toolkits

Our toolkits showcase key benefits of your discount program and are specially designed to help you easily promote your discount program to members. Each toolkit provides a variety of ready-to-use marketing materials like web banners, fliers, HTML, social media content, and
more.

Travel Logos

A collection of hotel, car rental, and flight logos included within our discount program that can be used in creating your own marketing.

Travel Site

If your discount program includes our travel savings in your subscription, then you’ll see a “Travel” tab on your program website. This area contains deals for hotels, car rentals, flights, things to do, and parks & tickets.

Videos

Our video content can be used to educate yourself and/or share key program benefits with your members in a quick, fun, and engaging way. All videos offer shareable links so your members can experience this exciting content.

Web & Email Banners

Banners use imagery to attract attention from your audience with the goal of driving traffic to your discount program site. Banner ads are placed in high-traffic locations on web pages, emails, bulletins, newsletter and in other communications. Most banners found on the CMP offer
various messaging styles and can be used as is and have room to add your logo.

Website Screenshots

These product screenshots feature the Deals site, Travel site, and mobile app to aid you in creating your own marketing.

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